|A Mela is the ultimate delight known to those who live in the heart of India. The commander of the company foresaw before anyone else the inevitable blending of the old and the new, of the big and the small, of the urban and the rural, of the malls and the melas, and used the promising imagery of the pin-wheel to create what is today the most inspiring symbol for retail complexes in Tier II India – Treasure!
The five colours of orangey-crimson, golden-yellow, shocking-green, aqua-blue and sky-blue encompass the feeling and emotions of every soul attached to the EWDL phenomenon, whether it is us, the investors, the consumers, the retailers, anyone and everyone!
The name ‘Treasure’ was a unanimous choice as it is the founder's dream to give every Indian a chance to cherish and treasure simple moments of everyday life. This pin-wheel is our logo, symbol, image, the apple of our eye and also our battle-standard.
Children flock with dreamy eyes before the village fair to buy the simple toy from the pin-wheel walla. That’s the symbolism of Treasure, with the treasure of a million bright eyes behind it. Within the realms of the five congregating spokes there will be the realization of a million dreams of the Real India. Dreams shall be fulfilled, careers built, businesses set, needs met and new futures realized with the chain of international standard shopping complexes of Treasure. Yesterday’s Mela is Today’s Mall.
And thus, the Treasure logo carries the pin-wheel from the ‘Melas’ of Real India. The modern revitalized and energized Treasure seeks to fulfill these surging dreams of a new resurgent people.